COM Giving

Continuing Our Memories


Kelsey Raskob

I had transferred from 3 different schools. I wasn’t a bad student, but before UNCW and COM Studies I didn’t seem to fit in anywhere else for educational purposes. When I got to COM Studies, I knew that the eduction these professors would teach me would be the specific information that I wanted and needed to learn for life after college. I still wasn’t 100% sure what I wanted to do after college, but I had an idea. Throughout my two and half years at UNCW, most being in the COM Studies program, I grew a huge appreciation for marketing in general. The information I learned in those classrooms, with hands on experience in the later classes, taught me real life experience that I use and reference back to today. I am extremely thankful to all professors that I took classes from in COM studies, each played a pivotal part in my education, where I am today and the person I have become. Although I never thought that I would now be working for myself, I use the same core principles from the COM classes for my own company and my clients. Owning a marketing agency, local and non local business acquaintances respect that I have graduated from UNCW from the COM studies program. I am proud to have graduated from the UNCW Communication Studies Department. One quote I will always remember from Dr. Persuit is “Marketing isn’t about changing perception, it is about changing behavior”.

What area/classes did you focus on while you were in COM?

My focus in the COM Studies program was on Public Relations and Advertising. Classes I have taken in the COM studies program were: Advanced Advertising and Integrated Marketing Communications (IMC) I & II with Dr. Persuit. I also took Public Relations I & II with prof. Chin.

What do you miss most about being a COM student?

I miss the cushion and room for error and mistakes, that college gives you.  In life after college, working for yourself or for a company errors and mistakes can become costly, financially and to your image.  Also I miss the support and constructive criticism from the professors. Every single professor I had in the COM Studies program taught me a lot about life and myself.

What is one piece of advice you would give yourself if you could go back?

If I could go back and give myself advice I would tell myself, not everything has to be perfect. Do the best you can do, and don’t stress about the rest. Everything will work out in the end.

Jeanne PersuitComment